Top 5 Wealthiest Suburbs in London & Who Resides There

London has long been home to the rich and famous, but why is the capital such a draw for the super-wealthy? Yasmin Ulhaq, Founder & Director of luxury property and lifestyle management firm, Glenfield Property Management, shares insight on why London is a housing haven for the rich and how the expectations of elite renters are ever growing when it comes to achieving the must-have, five-star lifestyle.

London’s affluent neighbourhoods and desirable suburbs provide wealthy individuals with an unparalleled lifestyle that cannot be found anywhere else in the UK. 

With the city’s most sought-after postcodes boasting eyewatering property prices, elite dining and shopping experiences and access to some of the world’s top private schools, these neighbourhoods offer a harmonious combination of luxury, convenience, exclusivity and privacy that the rich struggle to find elsewhere in the world. 

As the demographic of London’s super-rich continues to get younger, the city’s rental market is shifting fast and it's these young, wealthy renters that are reshaping what luxury rental properties offer. 

The message is clear: to attract the young and wealthy, a London rental must offer more than a prestigious postcode; it needs to deliver a total lifestyle package, ready from day one. These renters expect homes that are high-tech, health-oriented, impeccably designed and service-rich. Landlords who understand these priorities – outfitting properties with everything from smart thermostats to Peloton bikes and rooftop gardens – are capturing this growing market. 

It’s also no longer just about handing over keys; it’s about delivering a seamless living experience that rivals five-star hospitality. Many luxury developments have brought in concierge companies and lifestyle managers to handle tenant requests, from restaurant reservations to maintenance at a WhatsApp messages’ notice.

So where in the capital are the super-elite renters wanting to call home? 

1. Holland Park: The Millionaire’s Row

Nestled in the Royal Borough of Kensington and Chelsea, Holland Park is often dubbed ‘Millionaire’s Row’ due to its concentration of high-net-worth residents, including Sir Elton John, Robbie Williams and The Beckhams, who reside in a £31.5million mansion featuring six bedrooms, a private gym and a wine cellar.

2. Hampstead: The Artistic Haven

Hampstead, located in North London, is renowned for its intellectual and artistic heritage. With its picturesque streets, historic pubs and the sprawling Hampstead Heath, it has long been a magnet for creatives and celebrities alike. Notable residents include Harry Styles, Benedict Cumberbatch and Ricky Gervais.

3. St. John’s Wood: The Musical Nexus

Just north of Regent’s Park, St. John’s Wood offers a suburban feel while being conveniently close to central London. Its elegant villas and leafy streets have attracted numerous celebrities, such as Sir Paul McCartney and supermodel, Kate Moss. 

4. Chelsea: The Designer’s Choice

Chelsea, with its chic boutiques and vibrant arts scene, has been a desirable location for designers and celebrities, including Tom Ford, who purchased his mansion in the suburb for £80million in 2024, making it one of the year’s most significant residential deals.

5. Knightsbridge: The Epitome of Luxury

Home to iconic London landmarks like Harrods, Knightsbridge is synonymous with luxury living. Its upscale residences and proximity to high-end shopping make it a favoured spot for the affluent, including Behdad Eghbali, the co-owner of Chelsea Football Club, who purchased a £56million penthouse in Knightsbridge.

More information about Glenfield Property Management and its services is available at www.glenfieldpm.co.uk.