The Return of Brown Mascara... And the 9 Luxury Formulas Doing It Best
- Rebecca Nicholson
- 2 hours ago
- 2 min read
Brown mascara is quietly having a moment, and this time, it’s firmly rooted in luxury.
While black mascara will always have its place (particularly after dark), brown offers something far more nuanced. Softer, warmer and infinitely more wearable, it enhances lashes without overpowering the face, creating that elusive effortless polish luxury beauty does so well.
It’s especially flattering for daytime wear, minimal make-up looks, and anyone leaning into quiet luxury aesthetics.
A rich chocolate or espresso tone defines the lash line while maintaining a natural finish, perfect for fresh skin, brushed brows and softly sculpted eyes.
Here, we’ve curated The Life of Luxury edit of the finest brown mascaras, focusing on premium formulas, elevated brushes and shades that whisper rather than shout.
Gucci Mascara L’Obscur in Brown
Gucci’s take on mascara is every bit as fashion-forward as you’d expect. The creamy, buildable formula delivers subtle volume with a soft satin finish, while the ribbed brush grips even the smallest lashes. The brown shade feels refined rather than retro — ideal for modern, pared-back beauty.
Chanel Le Volume de Chanel Mascara in Brun
An icon for a reason. Chanel’s Le Volume delivers instant fullness without heaviness, and the brown shade adds depth while keeping things understated. It’s polished, elegant and perfectly suited to classic, timeless make-up looks.
Dior Diorshow Mascara in Brown
Inspired by backstage beauty at Dior shows, this mascara offers flexible volume and impressive length. The brown shade softens the overall effect, making it ideal for everyday wear while still delivering that unmistakable Dior drama — just dialled down.
Victoria Beckham Beauty Future Lash Mascara in Brown
Designed with modern women in mind, this mascara is all about definition without stiffness. The tubing formula resists smudging and removes effortlessly, while the brown hue enhances lashes with a clean, natural finish that feels very VB.
Westman Atelier Eye Love You Mascara in Clean Brown
Luxury meets clean beauty. Westman Atelier’s mascara conditions lashes while delivering separation and length. The brown shade feels intentionally subtle, perfect for “no-make-up” make-up days and glowing skin.
Sisley So Intense Mascara in Deep Brown
A skincare-infused mascara that actually treats the lashes over time. Sisley’s formula boosts volume and curl while strengthening lashes with repeated use. The deep brown shade is rich and flattering, offering definition without stark contrast.
Tom Ford Emotionproof Mascara in Brown
This is brown mascara with presence. The formula lifts, thickens and defines, while the shade adds warmth and dimension. Ideal if you want impact without committing to jet black, especially stunning for evening looks with a softer edge.
Charlotte Tilbury Pillow Talk Push Up Lashes! in Dream Pop Brown
A softer take on Charlotte Tilbury’s cult favourite. The brown version delivers lift, length and definition while maintaining a romantic, wide-eyed effect — perfect for daytime glamour or bridal-adjacent beauty.
Lancôme Hypnôse Mascara in Brun Hypnotic
A true classic in luxury beauty. Hypnôse offers controlled volume with a supple, flexible finish, and the brown shade gives lashes a natural fullness that works beautifully for everyday elegance.
All products on this page have been selected by The Life of Luxury editorial team. Some links may be affiliate links.
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