TASAKI Launches Permanent Counter at Selfridges

In a dazzling new chapter for fine jewellery lovers, TASAKI – the esteemed Japanese maison known for capturing hearts (and adorning necklines, ears, and wrists) since 1954 – has unveiled its first-ever permanent counter at Selfridges London. Officially opening on 22 April 2025, the launch follows the brand’s milestone 70th anniversary and arrives perfectly timed for summer, offering both seasoned collectors and new admirers a chance to experience TASAKI’s masterful world of pearls and diamonds.

Nestled in Selfridges’ iconic Wonder Room – a space reserved for the world’s most coveted fine jewellery names – the new counter further strengthens TASAKI’s London presence. Alongside its flagship boutique on New Bond Street (opened in 2019 as the brand’s first European store), this latest addition marks TASAKI’s second UK location and joins its impressive global network of over 100 points of sale.

“This marks a significant milestone in TASAKI’s journey in the UK, building on our New Bond Street debut and deepening our valued partnership with Selfridges,” says Takuya Kimura, Officer of Head of EMEA & US and Managing Director of TASAKI UK & France.

The launch follows the success of TASAKI’s Floating Shell pop-up, which enchanted Selfridges visitors between November 2024 and February 2025. Now, with a permanent home, London’s jewellery connoisseurs can enjoy TASAKI’s exceptional creations year-round.

“We are proud to share our heritage, signature craftsmanship, and bold yet refined designs with a wider audience in London – and to present the exceptional quality of our pearls and diamonds, which lie at the heart of TASAKI’s identity, in such a vibrant and international city,” Kimura adds.

At the new TASAKI counter, expect to be captivated by the brand’s world-renowned Akoya pearls – the finest of their kind – alongside dazzling high and fine jewellery collections. From the sleek silhouettes of the balance, danger and chants collections to the bold artistry of TASAKI Atelier, each piece fuses timeless elegance with a contemporary spirit.

Highlights include the ethereal Cascade necklace and earrings, where Akoya pearls, paraiba tourmaline, white gold and diamonds shimmer like a flowing waterfall, and the ocean-inspired Flourish collection, with a symphony of sapphires, pink tourmalines, topaz, diamonds, and of course, pearls.

Whether you’re seeking an elegant everyday piece or a breathtaking showstopper, TASAKI’s new Selfridges counter promises to offer something truly extraordinary.

Discover TASAKI now at the Wonder Room, Ground Floor, Selfridges, 400 Oxford Street, London W1A 1AB, or explore online at tasaki.co.uk.