Savile Row's First Women’s Tailor Takes a Bold Step Forward with New Name, Knatchbull

Savile Row's first and only women's tailoring house, formerly known as The Deck London, has officially rebranded to Knatchbull, reflecting the founder Daisy Knatchbull’s vision and heritage. This name change signifies a pivotal moment in the brand's journey, acknowledging its significant growth and commitment to empowering women through bespoke tailoring.

The new identity aims to encapsulate the brand's “phenomenal growth, dynamic evolution, and unwavering mission” to enhance women's sartorial confidence. With this rebranding, Knatchbull is set to enter a new chapter, elevating its position within the luxury tailoring landscape.

Established in 2019, the brand initially operated under the name "The Deck," inspired by a deck of cards that represented its original four made-to-measure styles. As the brand evolved and expanded its offerings, the founders recognized that the name no longer aligned with its ambitions and achievements.

Daisy Knatchbull is on a mission to change tailored clothes for women, and to offer successful, style-conscious women a compelling alternative to fast fashion.

In just five years, Knatchbull has made a remarkable impact, dressing over 2,500 clients from around the world. The brand has successfully hosted trunk shows across the UK, Europe, and the US, while also broadening its bespoke services to include a bridal collection and ready-to-wear garments.

Founder Daisy Knatchbull shared her enthusiasm for the new name, stating, “Knatchbull represents not only my personal legacy but also the legacy we are building together. Our goal is to create a world where women can experience the same sartorial power and confidence that tailoring has historically provided to men.”

The launch of the inaugural ready-to-wear collection, already branded with the Knatchbull name, marks a seamless transition into this new era. Daisy emphasized that the rebranding is a tribute to the brand's heritage and a celebration of its journey thus far, while also representing a bold leap into the future.

All image credits go to Knatchbull.