Marking a New Era of Luxury Tequila in the UK: Meet PATRÓN EL ALTO

Renowned for its commitment to craftsmanship and tradition, PATRÓN unveils its most prestigious tequila yet with the arrival of PATRÓN EL ALTO in the UK.

Crafted for discerning tequila aficionados, this new launch marks a bold step forward in redefining luxury tequila.

PATRÓN doesn’t just make tequila — it carefully crafts it. From hand-harvesting the finest 100% Weber Blue Agave to distilling in small batches using time-honoured methods, every bottle is a testament to care, heritage, and the brand’s relentless pursuit of excellence. With PATRÓN EL ALTO, that dedication is taken to new heights.

Meticulously created by Master Distiller David Rodriguez and his team over a period of four years, PATRÓN EL ALTO is a refined blend of Extra Añejo, Añejo, and Reposado tequilas — each one bringing its own depth and distinctive character.

The Extra Añejo lends richness and maturity with deep, oaky undertones; the Añejo adds smoothness and a touch of subtle spice; and the Reposado brings a fresh vibrancy, bursting with bright agave flavour. Each element has been aged in a combination of 11 different barrels, predominantly American and French oak, resulting in a spirit of remarkable complexity and silky smoothness.

Expect a sophisticated sipping experience, with an elegant flavour profile layered with notes of figs, honey, caramel, dried fruit, and vanilla.

Every detail of PATRÓN EL ALTO reflects the brand’s heritage. Produced exclusively in the Highlands of Jalisco, Mexico — a region known for its sweet, rich agave — the expression is a proud tribute to the land, the people, and the generations of tradition that have shaped it.

Master Distiller David Rodriguez explains: “PATRÓN EL ALTO stays true to PATRÓN Tequila’s traditional roots in distilling while innovating in a way that achieves the best blended, aged tequila profile possible. The tequilas that harmoniously come together in PATRÓN EL ALTO are the result of selecting the finest 100% Weber Blue Agave in the highlands of Jalisco — a territory known for producing sweet agaves, which gives PATRÓN EL ALTO its incredibly smooth and sweet taste. We took four years to focus on only the best of the best and perfect the bold, sweet flavours of this expression the right way: naturally.”

The brand’s signature commitment to quality extends beyond the liquid. Presented in an elegant azure-hued bottle — inspired by the blue-green tones of the agave fields — PATRÓN EL ALTO is not just a spirit, but a show-stopping addition to any drinks display.

Beyond craftsmanship and taste, PATRÓN also continues to set the standard in environmental responsibility.

At its Hacienda distillery in Jalisco, sustainable practices are embedded at every stage — from reducing water usage and composting 100% of leftover agave fibres, to investing in renewable energy and supporting reforestation across the region. The brand has also developed one of the largest natural water treatment systems in the tequila industry, ensuring production leaves a minimal footprint on the land it so proudly honours.

Samantha Newby, PATRÓN Tequila’s Global Vice President of Innovation and Sustainability, adds: “PATRÓN is an industry leader and will once again change the game as it adds to the prestige category of tequila — a segment forecasted to double in size by 2025 — with the launch of PATRÓN EL ALTO. This new expression continues to elevate the standards of tequila, demonstrating our tireless dedication to perfection. When you reach for PATRÓN EL ALTO, you’re reaching extraordinary heights of quality, flavour and smoothness.”

You can now find PATRÓN EL ALTO behind the bar at some of the UK’s most exclusive destinations, including Bacchanalia in Mayfair, Los Mochis in Liverpool Street, and Dear Darling in St James’s.

PATRÓN EL ALTO Tequila is available at select retailers, including TheBottleClub.com, priced at £289.49 for a 75cl bottle.