Louis Vuitton Marks 130 Years of Its Monogram with Three Anniversary Bag Collections
- Rebecca Nicholson
- Jan 2
- 2 min read
To celebrate 130 years of one of luxury’s most recognisable emblems, Louis Vuitton is unveiling a year-long global tribute to its iconic monogram, beginning with three special-edition bag collections set to arrive throughout 2026.
The anniversary programme spans dedicated campaigns, immersive pop-ups and in-store installations worldwide, underscoring the enduring power of a symbol that has come to define modern luxury.
A Monogram Born from Legacy
The Louis Vuitton monogram was created in 1896 by Georges Vuitton, the son of founder Louis Vuitton, as both a tribute to his father and a practical solution to counter early counterfeiting. By interlocking the LV initials with a floral motif inspired by Japanese and Victorian design, Georges established a distinctive visual identity that was officially patented the following year.
From January 1, Louis Vuitton boutiques across the globe are displaying reproductions of the original monogram patent alongside the historic wooden monogram stamp — a rare nod to the house’s origins and its early commitment to craftsmanship and authenticity.
“Georges envisioned an emblem not merely to adorn objects, but to embody a philosophy of excellence, modernity and transmission,” the maison said in a statement.
A Symbol That Shaped Modern Luxury
Over the past 130 years, the monogram has evolved into one of the most powerful symbols in fashion history. It has been continually reinterpreted under the creative direction of figures including Marc Jacobs, Nicolas Ghesquière, Virgil Abloh and Pharrell Williams, while also serving as a canvas for landmark collaborations with artists such as Takashi Murakami, Yayoi Kusama and Richard Prince.
Three Collections, One Icon
Rolling out throughout 2026, the three anniversary capsule collections reimagine the monogram through modern materials, archival references and innovative techniques, with refreshed interpretations of classic silhouettes including the Speedy, Alma and Noé.
The Monogram Origine collection draws inspiration from the cover of a 1908 client register, reworking the emblem in a refined linen-and-cotton canvas finished in soft pastel tones.
The VVN collection pays homage to vache végétal naturel — the untreated cowhide leather used by the house since the 1880s. For the first time, the material takes centre stage, with bags crafted entirely from the leather and the monogram appearing subtly on linings and detachable name tags.
Rounding out the trio, the Time Trunk collection looks back to Louis Vuitton’s trunk-making heritage, using trompe-l’œil printing to recreate historic trunk details on contemporary handbags, a poetic blend of past and present.
Designed for Collectors
Each anniversary piece is finished with a detachable name tag that doubles as a cardholder, alongside an interior label denoting its place within the 130-year celebration. Thoughtfully designed and steeped in history, the collections are poised to become future collector’s items, a testament to the enduring relevance of the monogram.
More than a logo, Louis Vuitton’s monogram remains a living symbol, one that continues to evolve while staying firmly rooted in the house’s heritage.