Wrap Like the Ultra-Wealthy: 5 Rules from a Luxury Gift-Wrapping Expert

In the world of ultra-high-end gifting, presentation isn’t an afterthought, it’s the performance. A beautifully wrapped gift signals intention, emotion and care long before the ribbon is untied. And no one understands this better than Katrina Aleksa, founder of Roxy Wraps, London’s luxury gifting concierge trusted by UHNW families and global brands alike.

Known for her refined aesthetic and art-led approach, Katrina transforms gifting into an experience. This season, she shares her five non-negotiable rules for Christmas wrapping that feels elegant, elevated and utterly unforgettable.

1. Always Use Boxes — No Exceptions

Irregular shapes are the quickest way to ruin luxury presentation. Katrina’s rule is simple: everything goes into a box.

“A rigid box allows crisp folds, clean lines and a sculptural ribbon,” she explains. “It’s the foundation of a polished finish.”

Katrina also encourages turning your box into a mini experience: add a handwritten note, an ornament, a miniature candle or a sweet treat. Luxury is in the layering.

2. Ban the Gift Bags Under the Tree

Even the fancy ones. A gift bag slumps, wrinkles and visually disrupts the calm, curated look you want around the tree.

“Your festive setup should feel intentional,” says Katrina. “Matching papers, tonal ribbons and structured boxes create harmony — gift bags create chaos.”

The lead-up to Christmas is its own kind of magic; your tree should look beautiful every single day, not just on the 25th.

3. Bulk-Buy Quality Tissue Paper

“Tissue paper is the quiet luxury of gifting,” Katrina says. “Cheap sheets crease, tear and cheapen the entire effect.”

Her advice: never buy from high-street stationery shops. Order full-sized, uncreased tissue in bulk from wholesalers. It drapes beautifully, protects the gift, and delivers that soft, elegant reveal when the box opens.

4. Ditch Visible Tape — Forever

Professionals never let tape show.

Katrina swears by double-sided tape or glue dots to keep folds seamless and invisible, creating the flawless, couture-like finish her clients expect.

“There’s nothing more satisfying than a gift where you can’t see how it’s fastened,” she says. “It should look like it’s held together by precision alone.”

5. Let Your Tree Set the Tone

Your wrapping and your tree should speak the same design language. Whether you’ve gone for this season’s rich burgundy tones or a more neutral, timeless palette, let your gifts echo that story.

Katrina’s rule: coordination equals impact.

“If your tree is luxe and warm, choose velvet ribbons or metallic-edged bows. If it’s minimalist, go for clean papers and sculptural shapes,” she says. Wired ribbon is her signature choice — “It holds shape beautifully. The bigger the bow, the better.”

For clients who want true personalisation, Roxy Wraps even offers monogrammed or named ribbons for a bespoke, ultra-luxury finish.

Meet the Expert: Katrina Aleksa, Founder of Roxy Wraps

Katrina Aleksa is the creative force behind Roxy Wraps, London’s luxury gifting concierge for UHNW households, private clients and global brands. With a background in art and design, she approaches every gift as a composition — layering thoughtful sourcing, meticulous wrapping and bespoke details to create gifting moments that feel emotional and unforgettable.

From monogrammed ribbons to curated gift edits and hand delivery, Roxy Wraps transforms gifting into an art form. As Katrina says: “Presentation is the present.”