How ADEM Is Transforming Haircare and Wellness in London

In the heart of Belgravia, where elegance and discretion quietly coexist, ADEM is fast becoming one of London’s most talked-about destinations—not just for beautiful hair, but for a new kind of urban wellness. Founded by hairstylist Adem Oygur, the salon offers more than appointments—it offers calm, connection and a moment to reset.

Step inside and you’re met with something rare: natural light floods the space, softened by indoor greenery, wood textures and earthy tones. It’s clear this is not a traditional salon. Every inch has been designed with intention—to reflect the soothing power of nature and offer clients an escape from the overstimulated pace of modern life.

This is the foundation of ADEM’s philosophy: beauty as restoration. Treatments are slow, sensory and deeply holistic, drawing on ancient scalp rituals and plant-based ingredients to encourage long-term hair health. There’s a strong focus on the scalp—the root of healthy hair—supported by clean, cruelty-free formulas rich in botanical extracts and essential oils. Even the act of washing hair here feels like a meditative ritual: reclining under soft foliage, warm water flowing, silence thoughtfully preserved.

Adem’s vision is deeply personal. Born in Turkey, his early memories are filled with village traditions where hairdressing was more than a trade—it was a shared language of care and connection. “I watched my mother braid women together, quite literally,” he says. “Hair was a way to honour community.”

That human-centred approach runs through everything ADEM does. Clients aren’t rushed through appointments. Instead, they’re met with intuition, empathy and a sense of quiet luxury. It’s this combination—exceptional technique and emotional intelligence—that’s drawn in a discreet but loyal clientele, including high-profile names who appreciate the blend of privacy, soul and results.

As the wellness space grows increasingly trend-led, ADEM stands out by staying rooted. Its expansion—from the original Belgravia location to a second outpost in Sloane Square—has been deliberate and organic. The same goes for the salon’s in-house product line: clean, ethically made, and focused on long-term results rather than surface gloss.

But perhaps most impactful is Adem himself. Despite his growing reputation, he remains hands-on—still cutting hair, still connecting with clients one-on-one. He’s also committed to mentoring the next generation of hair artists, offering training and support to emerging talents, especially those from underrepresented backgrounds. “There’s so much creativity out there,” he says. “They just need someone to open the door.”

In a time when wellness is often overcomplicated and commodified, ADEM brings things back to basics—with elegance, purpose, and heart. Here, beauty starts with feeling good, being seen, and reconnecting—with self, nature, and the rituals that ground us.