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Would You Book a Cruise to Buy a Rolex? Come Aboard EXPLORA III With Us

Writer: Rebecca Nicholson
Rebecca Nicholson
1 hour ago
5 min read

Come aboard with us. The Life of Luxury was invited to spend a day on Explora Journeys’ EXPLORA III during its maiden sailing, and we expected to leave talking about the suites, the spa and the pools. We did. But a conversation about the onboard Rolex boutique gave us another reason to look twice.


According to Explora’s PR team, some guests are choosing their sailing with the Rolex boutique in mind, heading there on their first day to secure an appointment. The team described the selection as a particular draw. A holiday planned partly around the possibility of buying a watch: that is quite an addition to the usual itinerary.


It is an intriguing proposition, especially aboard a ship that feels so much like a beautifully designed hotel. There is somewhere lovely to spend the hours around the appointment, from a private terrace to a poolside bar. The watch may start the conversation, but the rest of EXPLORA III gives it plenty of competition.


Rolex boutique aboard an Explora Journeys ship, with watch displays and seating

Rolex appointments on EXPLORA III: why it pays to enquire early


Explora Journeys confirms that EXPLORA I and EXPLORA III have official Rolex boutiques, available exclusively to its guests. The boutiques are staffed by hosts trained by Rolex, offering advice to those enquiring as well as buying. This is a dedicated retail appointment within the holiday.


Travel + Leisure reported that all 27 Rolex appointments on a four-day EXPLORA III preview sailing were taken within hours.


That gives some substance to the idea of making the boutique an early stop after boarding. If a visit matters to you, ask Explora how appointments are arranged for your sailing and enquire promptly on arrival. The experience reported on one preview voyage does not establish a booking policy for every departure.


EXPLORA III pool deck with loungers, cabanas and the ship's funnel
EXPLORA III outdoor pool and sun loungers overlooking the sea and coastline
Dining room aboard EXPLORA III with a long table, blue chairs and sea views
Guests relaxing in an outdoor pool on EXPLORA III
EXPLORA III Conservatory pool beneath its retractable glass roof

Can you buy a Rolex on an Explora Journeys cruise?


The official boutiques offer guests the opportunity to purchase Rolex watches. Securing an appointment, however, is different from securing a particular reference.


For anyone tempted, our approach would be to choose a journey you would enjoy in its own right, then explore the boutique as part of it. Ask about current availability and the purchase process directly; neither the cabin fare nor an appointment is a promise that your preferred watch will be waiting.


There is still something rather appealing about the setting. A conversation about watches can sit alongside a long lunch and an afternoon by the water. It also helps explain why the retail offering feels relevant here: EXPLORA III is designed around the kind of day you might build at a favourite five-star hotel.


And that was our strongest impression of the ship itself. The interiors have the warmth and polish we look for in a favourite city address. At moments, we could imagine ourselves in London or Rome; elsewhere, the pools and open-air spaces have the feel of a five-star resort. Then the view reminds you that this particular hotel can take its guests somewhere entirely new.



Inside EXPLORA III: a floating hotel with the sea outside


What we loved was the sense of intimacy. With 461 ocean-front suites, EXPLORA III is hardly a tiny vessel, but it feels manageable and personal. Its appeal is in the places to settle into: a comfortable room, a shaded corner, a poolside bar.


The double-height lobby sets an ambitious design brief, bringing together Perlato di Sicilia and Sahara Noir marble, cascading Venini chandeliers and a curved, asymmetrical staircase. Those details belong as comfortably in a design-led hotel as they do at sea. The atmosphere, for us, is a world away from the conventional cruise-ship image.


EXPLORA III suites: every room has private outdoor space


The rooms were a particular highlight. Some felt quite compact to us, but the interiors are lovely: cosy, carefully put together and somewhere we could happily retreat from the activity elsewhere on board. There is real value in having a private place that feels like an escape in its own right.


Every suite has a private terrace. That changes the experience considerably, extending the room outdoors and giving each guest their own space beside the sea. Floor-to-ceiling windows reinforce the connection even when the doors are closed.


Accommodation ranges from Ocean Suites to Penthouses and Residences. At the most elaborate end, a new Owner’s Residence designed by Patricia Urquiola spans 315 square metres, with furniture from names including Cassina and Moroso, a private steam room and an outdoor whirlpool. It is a very different proposition from the smaller suites, but the emphasis on residential design runs throughout.


Guests enjoying drinks on an EXPLORA III deck at sunset

Pools, sunshine and somewhere to linger


For a ship that feels this intimate, the choice of pools is one of its biggest attractions. The facilities described in the launch details include the Conservatory’s 14.7-metre pool, three heated outdoor swimming pools and a separate hydrotherapy pool in the spa, alongside five heated whirlpools.


The Conservatory’s retractable glass roof allows it to work in changing weather. The adults-only Helios Pool & Bar, positioned forward, offers panoramic views and the promise of an unhurried stretch in the sunshine. Private cabanas and expanded shaded areas provide alternatives when being directly in the sun loses its appeal.


This is where the floating-hotel idea makes particular sense to us. The attraction is being able to shape a day around a pool, a book and somewhere comfortable to sit, with the sea always close.



Inside the Ocean Wellness spa


Ocean Wellness is especially interesting. The 726-square-metre space brings spa, wellness and fitness facilities together on Deck 5, with a hydrotherapy pool, Finnish sauna, steam room, salt cave, experience showers and heated marble loungers.


There is also a Sava Sound Pod, which the brand describes as using low-frequency sound for relaxation, plus Technogym equipment, reformer Pilates equipment and a private training studio. These are facilities to explore on a longer stay; our day aboard was an introduction, rather than a test of the treatment menu.


Outside, the fitness offering extends to a running track and sports facilities including a full-size padel court. Whether the plan is to move more or simply slow down, there is plenty of choice.


A floating hotel with room for dinner


The dining line-up includes Sakura, Med Yacht Club, Fil Rouge and Marble & Co. Grill, alongside new concepts such as the Mediterranean-inspired Shore Club on 11. The Chef’s Table centres on live preparation and presentation, while The Cellar offers guided exploration of wine.


Our visit left us wanting the time to settle into that rhythm properly. A day is enough to appreciate the design and the breadth of the facilities; it is not enough to experience every restaurant or judge an entire voyage. What we can say is that EXPLORA III felt like a hotel we would want to stay in—with a rather extraordinary advantage outside every window.


The Life of Luxury visited by invitation. This first-person feature reflects a day aboard. Explore accommodation and itineraries on the official EXPLORA III website.

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