Expert Reacts To Viral Lube Makeup Trend: Lube as Primer?

Just when we thought we'd seen it all, TikTok has dropped yet another beauty trend that's causing a stir: using lube as a makeup primer.

Yes, you heard that right.

Forget high-end primers or trusty drugstore favourites—social media influencers are now reaching for personal lubricants to create a smooth base for foundation.

Before you run out to your nearest chemist to swap your primer for a bottle of KY Jelly, Alexa Johnston, a sex and relationship expert at Just, Australia's leading online store for high-quality intimate products, is here to warn you against this slippery hack.

Here, she explains why sticking to your usual primer may be the best choice—for your skin’s sake.

How Did The Lube as Primer Trend Go Viral?

The trend began with TikTok user Lukáš Kohutek, who incorporated Durex lube into his makeup routine in his videos. With a flawless complexion as the result, thousands of beauty enthusiasts jumped on the lube-as-primer bandwagon, and the hashtag #LubePrimer quickly racked up over 7.6 million views.

While this may seem like a fresh innovation, it’s not the first time lube has found its way into beauty routines. Back in 2016, makeup artist Huda Kattan experimented with it, though it didn't make a lasting impression in her routine. Just because the trend keeps resurfacing, however, doesn’t mean it's a good idea.

The Hidden Dangers Of Using Lube As Primer

Before you get swept up in the hype, here’s why skin experts advise against using lube as a primer.

1. Lube Isn’t Made For Your Face

Personal lubricants contain ingredients like propylene glycol, hydroxyethylcellulose, benzoic acid, and sodium hydroxide—substances also found in skincare products. But that doesn’t mean they should be slathered on your face. Many lubricants also contain oils, glycerin, or silicones, which can clog pores, trigger acne, and cause allergic reactions. "If you have sensitive or acne-prone skin, using lube as a primer is like rolling out the red carpet for breakouts," warns Alexa.

2. The Dangers Of Disrupting Your Skin Barrier

Your skin has a natural barrier that protects it from bacteria, dirt, and other environmental stressors. Many lubricants—especially those containing silicone or glycerin—create an occlusive layer that traps dirt and bacteria, blocking your skin’s ability to breathe. Instead of achieving a flawless makeup base, you might end up sealing in grime, which can lead to irritation, clogged pores, and inflammation. Not exactly the radiant glow you were hoping for!

3. Not All Skin Is The Same

Facial skin has a pH level of around 4.7 to 5.5, while most personal lubricants are formulated with a different pH designed for intimate areas. Disturbing your skin's delicate pH balance can cause dryness, irritation, and breakouts. It’s not worth throwing your skin’s natural balance into chaos for the sake of a TikTok trend.

4. More Than You Bargained For

Some lubricants contain additives like warming agents, numbing ingredients, or spermicides. While these might be effective in their intended use, they can cause unexpected reactions when applied to the face. Imagine trying to achieve a flawless makeup look, only to find your skin has gone numb—definitely not ideal.

The Verdict: Is Lube a Good Primer?

“The short answer? No,” says Alexa. “While lube might seem like a fun, budget-friendly alternative to pricey primers, the risks far outweigh the rewards. It may give you a temporarily smooth finish, but over time, it can lead to breakouts, irritation, and long-term skin damage.”

Instead of experimenting with slippery shortcuts, Alexa recommends investing in a primer formulated for your skin type. Your skin will thank you for it in the long run.

“While some beauty hacks are harmless fun, others—like this one—can cause real harm. Some of the ingredients in lube are also found in skincare, but not all silicones and oils are created equal. Using lubricants as makeup primers can lead to breakouts, irritation, and other unwanted effects. Silicones and oil-based products can be suffocating to the skin, especially for those with oily skin or active lifestyles. Furthermore, products made for intimate use have different pH levels and safety measures in mind. They aren’t tested for facial use, which makes applying them a risky move.”

In the end, it’s clear: while the lube-as-primer trend may be tempting for some, sticking with products specifically formulated for your face is the safest route for healthy, glowing skin.

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