Sofia Richie Grainge Unveils SRG — Her Debut Fashion Label with Revolve

Sofia Richie Grainge, the social media sensation whose effortlessly polished style has become synonymous with “quiet luxury,” has officially launched her first fashion brand — SRG, in partnership with Revolve Group.

The new label, which joins Revolve’s prestigious in-house portfolio, encapsulates Richie Grainge’s signature aesthetic: timeless, understated elegance crafted from premium materials. SRG’s debut collection features elevated wardrobe staples — from tailored suiting and silk shirting to minimalist, versatile dresses — all in a serene palette of neutrals that promises seasonless wearability.

“I wanted to create a brand people return to season after season,” says Richie Grainge. “Each piece is built on quality and designed for longevity.”

The partnership with Revolve, she adds, was an intuitive one. “Their expertise, community and platform make them the perfect home to share my vision and bring SRG to a wider audience.”

For Revolve, the collaboration marks a significant evolution. “This partnership represents a new era for Revolve,” says Raissa Gerona, the group’s chief brand officer. “From its clean lines to its classic silhouettes and refined craftsmanship, SRG is a celebration of modern femininity.”

Priced between $250 and $1,850, SRG stands as an elevated extension of Richie Grainge’s personal brand — a seamless blend of simplicity and sophistication for women who value quality over excess.