Prada Channels Cinematic Cool with Kendall Jenner in Fall/Winter 2025 Campaign

There’s a quiet power to Prada’s new Fall/Winter 2025 campaign. No grandstanding, no spectacle—just slow-motion swagger and cinematic clarity. Shot by Oliver Hadlee Pearch and directed on film by Frank Lebon, the campaign is titled “Prada Motion Pictures” and it stars none other than Kendall Jenner, fronting a cast of Prada muses including Julia Nobis, Loli Bahia and Sora Choi.

This isn’t the first time Jenner has lent her feline poise and sultry stare to the Italian house, but this season she’s part of something larger—a visual study in movement, collectivity and understated drama.

Forget the glossy stills. This is fashion caught mid-step. The models glide in slow-motion across the frame, trench coats and tailored jackets swaying with a pulse. Prada isn’t just showcasing clothes here—it’s selling the sensation of motion, of energy, of being part of something in motion. And as always, it does so with artful precision.

Tailoring, But Make It Emotional

The styling is classic Prada: clean lines, muted tones, and silhouettes that feel at once structured and nonchalant. Crisp poplin shirting meets oversized wool outerwear; distressed skirts peek beneath fluid coats; glossy leather boots and sculptural handbags add polish to every look. Colours stay grounded—think charcoal, camel, black—with the occasional jolt of bubblegum pink or retro floral to remind you Prada doesn’t do dull.

But what makes this campaign land is its intimacy. In the hands of creative directors Miuccia Prada and Raf Simons, fashion becomes a shared experience—not something static, but something lived. The slow-motion strut becomes a metaphor for the pace of modern life: deliberate, self-aware, but still moving forward.

Kendall, Recast

Jenner, too, feels reimagined. Stripped of red-carpet flash, she appears more grounded—part of a wider narrative rather than the star of her own show. Her walk is assured, not aggressive. Her presence, magnetic but not overplayed. It’s a reminder that luxury now means restraint, not excess.

A Campaign for Now

In a saturated world of digital noise, Prada Motion Pictures feels like a breath of cool, considered air. It’s a campaign that doesn’t shout to be noticed. It draws you in—slowly, surely, stylishly.

It’s no accident that this moment feels cinematic. The real luxury today? Having the space to move at your own pace.