Pantene Shampoo Debate: Is Alix Earle’s Favourite Brand Good for Your Hair?

The debate surrounding drugstore shampoos and conditioners has long divided the beauty community. Some hair experts claim that inexpensive products, like Pantene, rely on silicones that deliver short-term shine at the expense of long-term hair health. Others argue that price doesn’t dictate quality and that silicone can be a beneficial ingredient.

Recently, this debate has been reignited, thanks to TikTok sensation Alix Earle.

Earle, who has over 7.2 million followers, posted a video just before the New Year, asking why her hair felt softer after using her expired Pantene shampoo and conditioner.

Her question sparked discussions across social media, pitting advocates of drugstore products against proponents of pricier salon brands.

What Are Silicones, and Why Do They Spark Debate?

Silicones are widely used in both drugstore and salon products to enhance hair’s smoothness, reduce breakage, and protect it from heat.

They work by coating the strands, creating a sleek and shiny finish. However, critics claim that this coating can build up over time, leading to dullness, dryness, and less effective hair treatments, such as colouring.

This controversy often places Pantene in the spotlight, as its products are known for their signature slip and shine. While some associate these qualities with heavy silicone use, the debate centres on whether these ingredients can have long-term effects on hair health.

Does Pantene Work for Everyone?

Pantene has long been a popular choice for its affordability and accessibility, and many users report excellent results. However, hair type, texture, and individual needs play a significant role in how well any product works. A shampoo and conditioner that leave one person’s hair soft and manageable might not deliver the same results for someone with a different hair type or styling routine.

The Pantene Multitasker 10 collection, which appeared in Earle’s TikTok video, is designed to address multiple hair concerns in one formula. While it may be a great fit for Earle’s hair, its performance will vary depending on factors such as washing frequency, previous treatments, and individual preferences.

Some argue that drugstore haircare products, including Pantene, are unfairly judged due to marketing narratives. The same silicones criticised in budget-friendly products are often praised in luxury formulas for their ability to “shield” and protect hair.

This inconsistency highlights the role that perception and branding play in shaping opinions about haircare.

Finding the Right Product for Your Hair

Ultimately, the best shampoo and conditioners are those that suit your unique hair type and needs.

While Alix Earle’s glowing review of Pantene may inspire others to try the brand, it’s important to remember that haircare is highly personal. Trial and error are often the most effective ways to discover what works best for you.

Earle’s experience may validate the benefits of drugstore shampoos for some, but it’s essential to approach any recommendation with an open mind. Whether it’s Pantene or another product, the goal is to find a formula that makes your hair look and feel its best.