Kylie Jenner Stars in Stella McCartney’s Winter 2026 ‘Wild Horses’ Campaign
Kylie Jenner is the latest star to enter Stella McCartney’s world, appearing in a new Winter 2026 fashion film that places the bond between humans and horses at its heart. Titled Wild Horses, the project is directed by filmmaker Gia Coppola and combines the designer’s signature animal-conscious philosophy with an unexpected high-fashion leading lady.
Unveiled on Thursday 22 October 2026, the short film takes a more cinematic approach to the traditional luxury campaign, with Jenner appearing alongside a trained horse in an atmospheric sequence set in water. It is a striking new chapter for McCartney’s Winter 2026 collection... and a reminder that the designer’s love of animals continues to influence both her creative direction and her activism.
Kylie Jenner stars in Stella McCartney’s ‘Wild Horses’ film
The collaboration brings together three recognisable creative names: Stella McCartney, Kylie Jenner and Gia Coppola, whose work blends fashion imagery with a narrative sensibility. Rather than using a conventional studio campaign alone, Wild Horses makes the animal-human connection central to the story.
One of its key sequences shows Jenner immersed in water alongside a trained horse. The image is intended to communicate the patience, care and respect involved in working with these animals, while reflecting McCartney’s longstanding belief that desirable fashion need not come at the expense of animal wellbeing.
Why did Stella McCartney choose Kylie Jenner?
Jenner’s casting adds a prominent new face to a brand built around a very specific set of values. Beyond her beauty empire and own fashion label Khy, she has become a familiar presence in luxury fashion imagery, with an audience spanning beauty, street style and designer fashion.
For McCartney, the casting is also part of a wider message about women's strength and freedom to express their own identities. In comments accompanying the project, the designer emphasised the importance of working with people who can communicate a contemporary message of compassion. The result is a campaign designed to speak to a younger audience without losing the house’s distinctive point of view.
The Appaloosa bag takes centre stage
Among the key accessories featured in the imagery is Stella McCartney’s Appaloosa handbag, first introduced for Winter 2026. Its design carries a particularly personal story.
The bag was inspired by Lucky Spot, the treasured stallion of Stella’s mother, Linda McCartney, and by the horses that formed such an important part of the designer’s childhood.
Made in Italy from vegan alternatives to animal leather, the Appaloosa has a soft, slouchy shape, equestrian references and a relaxed, everyday feel. Current versions span classic black, bold red, leopard-inspired textures and smaller crossbody styles. The house’s British website lists select Appaloosa bags from approximately £695, with prices varying by style and size.
A campaign with a message about protecting horses
The film aims to draw attention to the vulnerability of wild horses in America, as well as the broader importance of equine welfare. According to the campaign announcement, the company is making a donation to equine welfare charities internationally. The production says the animals were monitored by the American Humane Society and that none were harmed.
That sentiment is far from a new direction for the British fashion house. At Paris Fashion Week in March 2026, McCartney staged an equestrian-inspired show inside a riding venue, with horses taking a starring role alongside the models. The presentation marked both the Year of the Horse and the designer’s long-running commitment to animal-free luxury.
What is the release date for Kylie Jenner’s Stella McCartney campaign?
The Wild Horses film and Kylie Jenner collaboration were announced on 22 October 2026. The wider Stella McCartney Winter 2026 collection is already available through selected boutiques and the brand’s website, subject to individual stock availability.
Fans of both fashion and film will find plenty to appreciate in the new campaign, from Coppola’s cinematic direction to the personal history behind the Appaloosa. It also offers an interesting parallel with the designer’s earlier horse-themed 2023 campaign, which featured Jenner’s sister Kendall — although Wild Horses is a separate, new creative project.
For more on the collection, visit the official Stella McCartney Winter 2026 and Appaloosa pages at stellamccartney.com. Sources: campaign announcement published 22 October 2026; Stella McCartney Winter 2026 collection and Appaloosa editorial pages.
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