From LVMH to London’s Elite Addresses: The Shift Defining Ultra-Luxury Living

A former LVMH insider has joined forces with leading luxury property operator Rhodium, signalling a growing convergence between fashion’s most prestigious houses and the world of ultra-prime real estate.

In a move that speaks volumes about the evolving face of luxury, Rhodium, one of the UK’s foremost operators of ultra-high-end residential developments, has announced the appointment of a former LVMH Director of Acquisitions as Strategic Advisor. But this isn’t just a senior hire—it’s a statement of intent.

With a CV that includes steering landmark acquisitions at LVMH and founding the boutique advisory firm Savigny Partners, the new advisor brings decades of experience from the very top of the fashion and beauty world. He’s worked with icons like Lanvin, Christian Lacroix, Byredo, Delvaux, and Tom Dixon, and advised on deals that shaped the modern luxury landscape. At LVMH, he reported directly to Bernard Arnault, leading group-wide transactions across fashion, fragrance, jewellery, and more.

Now, he’s turning his attention to bricks and mortar.

“He’s been at the forefront of some of the most iconic transactions in the luxury industry,” says Dean Main, CEO of Rhodium. “His deep understanding of brand strategy and positioning brings invaluable expertise to Rhodium as we expand our global footprint in the branded residences sector.”

It’s a natural evolution. As fashion houses increasingly move beyond handbags and haute couture to launch branded residences, hotels, and lifestyle experiences, the boundaries between fashion, real estate, and hospitality are blurring. Rhodium sits at the intersection, offering world-class operational and advisory services to some of the world’s most prestigious new-build addresses.

The company currently manages a portfolio worth over £12 billion, including iconic developments like Riviera Tower in Athens, 60 Curzon in Mayfair, Regents Crescent, and The Bryanston in Marylebone. Their role goes beyond management—Rhodium helps shape the DNA of a development from pre-planning through to post-completion living.

“Rhodium’s position as a trusted operator in both branded and non-branded residences is unique,” the advisor commented. “I’m excited to support the team in building new partnerships and driving growth in a market that’s increasingly focused on world-class service and brand experience.”

The partnership marks a telling moment in the luxury market. No longer are the world’s top luxury executives focused solely on fashion capital runways. Today, the most discerning buyers want homes that reflect their lifestyles—and heritage brands, through strategic operators like Rhodium, are beginning to deliver.

London, it seems, isn’t just home to some of Europe’s finest boutiques. It’s becoming the next runway for high-end residential living.

For more on Rhodium’s portfolio and partnerships, visit www.rh-45.com.