Move over, bows—it’s time to unravel the ribbons and make way for the next big thing in fashion. Charms are taking centre stage this year, proving that the smallest accessories can make the biggest statements. These playful, personal adornments are everywhere, from jewellery to bags and even clothing, offering a fresh way to express individuality.
“Charms are smaller, more personal, and way easier to wear on the daily,” says Blake Asaad, founder of GOODSTONE, a leader in exquisitely crafted diamond jewellery. “This is perfect for millennials and Gen Z, who are all about self-expression, authenticity, and accessories that actually mean something.”
Whether it’s a mushroom charm for your cottagecore aesthetic or a celestial moon pendant to channel your inner dreamer, 2025 is proving that good things really do come in small packages. Below, Blake Asaad breaks down the charm trend and shares how to incorporate it into your wardrobe.
1. Charm Bracelets 2.0: A Classic Reimagined
Charm bracelets are back, but not as you remember them. Forget clunky chains overloaded with random trinkets. In 2025, charm bracelets are sleek, modular, and fully customisable.
“Picture delicate chains with interchangeable charms you can clip on and off like little fashion mood rings,” says Blake. “Feeling beachy? Pick seashell and starfish charms. Big meeting? Go for a minimalist set with your initials and polished stones. They’re designed to adapt to your mood and style effortlessly.”
How to Wear It: Stack multiple charm bracelets for a layered effect, or keep it simple with a single bracelet and a few meaningful charms.
Trend Prediction: Magnetic and clip-on charms will dominate, making customisation quick and easy.
2. Layered Stories: Charm Necklaces Evolve
What started as a cute summer trend has transformed into a year-round staple. Charm necklaces are all about telling a story, combining clusters of tiny treasures into a cohesive look.
“Instead of a single charm on a chain, expect layered necklaces with multiple charms, each representing something personal,” says Blake. “It’s about individuality—a crescent moon, an engraved initial, and a tiny book, for example, can symbolise dreams, identity, and creativity.”
How to Wear It: Mix chains of varying lengths and scatter charms at different points for a relaxed yet intentional aesthetic.
Trend Prediction: Travel-inspired charms (think passports, planes, and globes) and celestial motifs (stars, moons, and constellations) will dominate collections.
3. Bags With Personality
In 2025, your bag is more than just an accessory—it’s a canvas for self-expression. Think oversized tassels on zippers or small trinkets clipped to straps.
“Luxury brands are already hopping on this trend with bags designed to showcase charms,” says Blake. “They add personality and make even the most minimalist totes feel unique.”
How to Wear It: Use a bold statement charm for impact, or cluster smaller trinkets on your bag strap for a playful touch.
Trend Prediction: Destination-themed charms—tiny Eiffel Towers, New York taxis, or cherry blossoms—will be hugely popular, along with personalised initials.
4. Walk This Way: Shoe Charms
This trend is taking fashion to unexpected places—your shoes. From sneaker laces to ankle straps, shoe charms are bringing a fresh twist to footwear.
“Imagine sneakers with little stars, pearls, or lock-and-key charms casually swinging as you walk,” says Blake. “They’re playful, versatile, and completely removable, so you can switch up your look anytime.”
How to Wear It: Add metallic charms to white sneakers for understated elegance, or embrace quirky, colourful designs for a bolder vibe.
Trend Prediction: Modular charms for shoes will become a thing, with endless mix-and-match options to suit every mood.
5. Charm-Enhanced Clothing
Charms aren’t stopping at accessories—they’re making their way into clothing. “From metallic charms sewn along denim hems to delicate trinkets dangling from hoodie strings, these details are transforming everyday outfits,” says Blake.
How to Wear It: Look for jackets with charm-lined pockets or clip charms onto belt loops and zippers for a unique twist.
Trend Prediction: Expect denim brands to offer charm loops on jackets and jeans, enabling easy customisation.
6. Tiny Tokens, Big Meanings
At its core, the charm trend is about storytelling. “Charms are deeply personal and full of meaning,” says Blake. “Zodiac signs, birthstones, initials, or mini lockets are all ways to wear your story—and they’re not going out of style anytime soon.”
How to Wear It: Start with one charm that’s meaningful to you and build your collection over time.
Trend Prediction: Astrology and nature-inspired themes, celebrating elements like fire, earth, water, and air, will continue to thrive.
“Charms offer a refreshing way to stand out in a world dominated by fast fashion,” Blake says. “Each piece is like a little breadcrumb of your personality, whether it’s a favourite city, a meaningful date, or your zodiac sign. They’re playful, versatile, and accessible, tapping perfectly into the desire for individuality and self-expression in 2025.”
So, whether you’re adding a charm to your favourite bag or layering necklaces that tell your story, this year’s biggest trend proves that it’s the little things that count.
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