Cartier Unveils Its Largest Asian Flagship in Tokyo’s Ginza

Cartier has unveiled a new landmark in Tokyo: its largest boutique in Asia, occupying four floors of the Hulic Ginza Sukiyabashi Building.

The store’s striking façade, conceived by Tokyo-based Klein Dytham Architecture, reflects the Maison’s mastery of craftsmanship and design. Smooth, sweeping curves contrast against the building’s linear surroundings, while a geometric fan motif—drawn from seigaiha, or ‘waves of the blue ocean’—pays homage to centuries of Japanese artistry.

Inside, the interiors have been imagined by Paris-based studio Moinard Bétaille, Cartier’s longtime collaborator, and follow a refined residence-style retail concept. Dotted with works by Japanese artists, the boutique blends local aesthetic traditions with Cartier’s signature codes.

At the entrance, guests encounter an elegant retail space infused with the spirit of the Panthère, including a striking washi art installation by Eriko Horiki depicting the iconic creature moving through a forest. Stone floors laid in a Versailles-inspired parquet pattern and origami-influenced ceilings heighten the sense of artistry, while a sculptural staircase curves elegantly beside an orchid petal–inspired service bar.

Each floor unveils a new layer of the Maison. On the second level, diamonds, bridal creations, and accessories are presented amidst undulating walls, ceilings inspired by origami folds, and flooring adorned with delicate ginkgo motifs.

The Salon Japonais showcases a piece by sculptor Ryo Hikosaka, drawing inspiration from a 1907 diamond brooch and the early geometric modernism of Louis Cartier. The third floor celebrates the timeless Trinity ring through an interwoven ceiling motif, with a garden-inspired setting where Cartier’s fragrance collections are displayed.

For moments of pause, two exquisite lounges await: a peacock-themed salon and the Jardin, a tranquil retreat named for its lush landscaped garden. At the pinnacle of the flagship, the Residences embody the essence of a private maison.

These exclusive spaces, crowned by a ceiling reminiscent of a traditional Japanese umbrella crafted in dark wood and white, are dedicated to intimate hospitality and special events. The Grand Salon, with its dining tables, sofas, and sweeping views of the private garden, completes the experience—a perfect harmony of Parisian elegance and Japanese refinement.

With this opening, Cartier not only reaffirms its presence in Ginza, one of the world’s most prestigious shopping districts, but also introduces a new expression of its timeless artistry—where tradition meets modernity, and luxury becomes a living, breathing space.