Hotel Byblos and Hedonic Machines Launch the One-of-a-Kind Byblos B00 Porsche Targa

Two icons of 1970s style — one legendary Riviera hotel and one cult-classic Porsche — have come together in a collaboration as bold as it is beautiful. Hotel Byblos, the emblem of Saint-Tropez’s golden age, has teamed up with bespoke automotive atelier Hedonic Machines to unveil the Byblos B00: a showstopping tribute to retro elegance and modern craftsmanship.

Unveiled on June 4 at the famed Hotel Byblos itself, this ultra-exclusive machine is a painstakingly restored Porsche 911 Targa (1970–1973) that fuses the soul of vintage Riviera glamour with cutting-edge custom detailing. With only one ever made, the B00 will be offered for sale at €300,067 — a figure that nods to the year the hotel first opened its doors in 1967.

A Bespoke Design, Steeped in Heritage

From the moment you lay eyes on the B00, it's clear this is no ordinary classic. The original silhouette of the early 70s Targa remains untouched — complete with its signature long bonnet, upright windscreen and iconic roll bar — but every inch has been elevated with obsessive attention to detail. The body gleams in Porsche’s period-correct Metallic Nachtblau, hand-finished with brushed aluminium accents and a backlit custom Targa bar made just for this project.

Inside, the mood is pure Byblos. Hedonic’s designers worked with elite French craftsmen, including the Compagnons du Devoir, to create an interior worthy of its Riviera roots. Full-grain beige leather seats, engraved aluminium panels, and a digital display styled in the signature colours of Hotel Byblos bring together tradition and modernity with effortless flair.

The sound system, hidden seamlessly within the interior, pays subtle tribute to Les Caves du Roy, the hotel’s famed nightclub and a staple of 1970s celebrity nightlife.

Engineered for the Riviera — and Beyond

Beneath the bonnet, the B00 has been re-engineered for a modern driving experience while retaining the spirit of the original. The engine has been rebuilt and converted to fuel injection, enhancing torque delivery and throttle response. Meanwhile, the chassis has been tuned for both winding coastal roads and high-performance track handling.

This is a car as at home on the Côte d’Azur as it is in a collector’s private garage.

“A Story of [Re]Creation”

Antoine Chevanne, Owner of Floirat Signatures, describes the project as “a marvellous addition to its new Owner’s collection this summer.” Speaking of the collaboration, he adds:“Hotel Byblos has long been synonymous with the timeless elegance of Saint-Tropez, and the Byblos B00 reflects this — with a modern design that retains the classic Porsche DNA.”

Serge Heitz, founder of Hedonic Machines, calls the car a “story of [re]creation,” perfectly embodying Hedonic’s ethos of restoring and reimagining iconic vehicles through a contemporary lens.

A New Chapter in Riviera Luxury

This partnership also serves as a powerful statement from Floirat Signatures — the group behind Hotel Byblos, Byblos Beach, La Réserve in Saint-Jean-de-Luz and more — reaffirming its commitment to crafting experiences that celebrate heritage while embracing evolution.

Each Floirat property has its own personality, but all share the same refined philosophy: protect the past, honour craftsmanship, and place the guest at the heart of a deeply immersive, luxurious experience. The Byblos B00 brings that philosophy roaring to life — in the form of one very desirable machine.

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The Byblos B00 is available for purchase now at €300,067. Enquiries: sales@hedonic.fr

Further info: shop.hedonic.fr/byblos-x-hedonic

Discover more about the world of Floirat Signatures at www.floirat.com.