Byblos B00: The Epitome of Riviera Luxury
- Rebecca Nicholson

- Jun 6
- 3 min read
Updated: Jun 18
Two icons of 1970s style — the legendary Riviera hotel and a cult-classic Porsche — have come together in an exceptional collaboration. Hotel Byblos, the emblem of Saint-Tropez’s golden age, has teamed up with bespoke automotive atelier Hedonic Machines to unveil the Byblos B00. This stunning tribute encapsulates retro elegance and modern craftsmanship.
Unveiled on June 4 at the renowned Hotel Byblos, this ultra-exclusive machine is a meticulously restored Porsche 911 Targa (1970–1973). It merges vintage Riviera glamour with cutting-edge custom detailing. With only one ever made, the B00 will be available for sale at €300,067—a nod to the year the hotel opened its doors in 1967.
A Bespoke Design, Steeped in Heritage
From the moment you see the B00, it's apparent that this is no ordinary classic. The original silhouette of the early 70s Targa is preserved. Features include its signature long bonnet, upright windscreen, and iconic roll bar. Every detail has been enhanced with meticulous care. The body shines in Porsche’s period-correct Metallic Nachtblau, hand-finished with brushed aluminium accents and a custom backlit Targa bar.
Inside, the atmosphere radiates pure Byblos charm. Hedonic’s designers collaborated with elite French craftsmen, including the Compagnons du Devoir. They fashioned an interior that embodies the essence of Riviera living. Full-grain beige leather seats, engraved aluminium panels, and a digital display in the hotel’s signature colors combine tradition and modernity with effortless flair. Furthermore, the sound system is seamlessly integrated into the interior, subtly paying homage to Les Caves du Roy, the hotel’s famed nightclub known for its celebrity nightlife in the 1970s.
Engineered for the Riviera — and Beyond
Beneath the bonnet, the B00 has been re-engineered for a modern driving experience while capturing the essence of its predecessor. The engine has been meticulously rebuilt and converted to fuel injection. This enhances torque delivery and throttle response. Additionally, the chassis has been fine-tuned for winding coastal roads and high-performance track handling. This vehicle is equally comfortable cruising along the Côte d’Azur as it is seated in a collector's private garage.
“A Story of [Re]Creation”
Antoine Chevanne, Owner of Floirat Signatures, describes the project as “a marvelous addition to its new owner’s collection this summer.” He highlights the collaboration, stating, “Hotel Byblos has long been synonymous with the timeless elegance of Saint-Tropez. The Byblos B00 reflects this, featuring a modern design that retains the classic Porsche DNA.”
Serge Heitz, founder of Hedonic Machines, refers to the car as a “story of [re]creation.” The project embodies Hedonic’s mission to restore and reimagine iconic vehicles with a contemporary perspective.
A New Chapter in Riviera Luxury
This partnership showcases a powerful commitment from Floirat Signatures— the group behind Hotel Byblos, Byblos Beach, La Réserve in Saint-Jean-de-Luz, and more. It reaffirms their dedication to creating experiences that honor heritage while embracing evolution.
Each Floirat property boasts its unique personality, yet they all share a refined philosophy. This philosophy centers on protecting the past, honoring craftsmanship, and placing guests at the heart of an immersive, luxurious experience. The Byblos B00 brings this philosophy to life, manifesting as one incredibly desirable machine.
Conclusion
The Byblos B00 is not just a car; it’s a celebration of style and sophistication. This stunning fusion of automotive engineering and hospitality is a true collector's item. It challenges conventional boundaries and elevates the luxurious experience to another level.
At €300,067, the Byblos B00 is available for purchase now. For inquiries, please contact: sales@hedonic.fr.
Further information can be found here: shop.hedonic.fr/byblos-x-hedonic.
Discover more about the world of Floirat Signatures at *www.floirat.com
















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