Alo Yoga x Kendall Jenner: ‘Luxury is Wellness’ AW25 campaign
- Rebecca Nicholson
- Aug 13
- 2 min read
Quiet mornings. Gentle breezes. Serene sunsets. These aren’t just poetic descriptions—they form the soul of Alo Yoga’s latest vision: the ‘Luxury Is Wellness’ Autumn–Winter 2025 campaign, helmed by their longtime muse, Kendall Jenner.
Los Angeles–based premium fashion label Alo Yoga reaffirms its ethos with a refined collaboration: Kendall Jenner returns as the face of the ‘Luxury Is Wellness’ campaign.
Filmed at the otherworldly Amangiri resort in Utah, the imagery captures a fusion of stillness and vitality—Jenner riding through sweeping desert canyons, poised in mindful motion, always calm, always elevated.
In Jenner’s own words: “Alo’s philosophy around wellness truly reflects how I try to live: being intentional and taking care of myself from the inside out… the small rituals that keep me grounded” — a sentiment that echoes through every movement and fabric choice of this campaign.
The Core Collection: Ten Essentials, Timeless Aesthetic
At the heart of the launch is the Core Collection — ten elevated staples handpicked by Jenner, curated to embody Alo Yoga’s studio-to-street ethos. Think clean lines, versatile silhouettes, performance fabrics, and a muted palette of sophisticated neutrals.
Standout pieces include:
Airbrush One-and-Done Onesie — sculpted yet effortless, it promises one-step polish from mat to café.
Aspire Tank + 5" Airbrush High-Waist Biker Short — minimal, sleek, foundational pieces that can anchor any look.
Airlift Intrigue Bra + 5" Airlift Energy Short + Alo Runner sneaker — designed for elevated athleticism, with sculpting support and cushioned function.
Additional selections, such as the Dreamscape Button-Down, complete the blend of functional polish and relaxed luxury.
Amangiri’s sculptural beauty is more than a backdrop—it’s a character in this narrative. A place of dramatic canyons, evocative silence, and natural purity, it channels the quiet luxury at the heart of the campaign. Jenner moves with calm intensity, creating a visual dialogue between the land and her form.
This campaign transcends conventional style. It's an invitation: luxury as wellness, curated simplicity, and calming presence in a hurried world. It celebrates slow rhythms, intentional ritual, and the elegance of everyday movement.
As Alo declares: “True luxury is found in the moments that ground us, restore us, and bring us back to ourselves.”
Rather than a one-off reveal, the campaign unfolds over time. Beginning with the Core Collection drop, new chapters—featuring fresh colours and styles—will emerge throughout October 2025, keeping the narrative alive and its followers engaged.
Founded in 2007 by Danny Harris and Marco DeGeorge in Los Angeles, Alo Yoga has grown into a premium brand with global reach. Its name—derived from “air, land, and ocean”—suggests a connection to natural harmony. Celebrity endorsements, including Kendall Jenner, Hailey Bieber, and Bella Hadid, propelled its rise.
Campaign Timeline at a Glance
Date / Phase | Details |
Now | Campaign launch featuring Jenner at Amangiri for the Core Collection. |
October 2025 | Successive drops revealing new colorways, styles, and narrative layers. |